Raise awareness
Accompanying changes in behaviour
Refashion has stepped up its efforts to raise awareness among
citizens regarding a second lease of life for textiles and footwear, consequently encouraging more responsible fashion consumption and use. This educational approach focuses on best sorting practices, reuse, repair, recycling and reduced consumption. In 2023, the producer responsibility organisation launched several significant initiatives to lastingly instill these best practices and encourage changes in behaviour among consumers.
Among these initiatives, Refashion has created "Mission Refashion", the first ever broadcast dedicated to more responsible fashion. It has also put together a free educational kit designed for children aged between 6 and 10 in partnership with Bayard Jeunesse.
In addition, thanks to the provision of tools to local authorities and marketer, communication is now reaching all industry players, as well as assisting Refashion's various divisions in order to best assist them in their missions.
Thanks to this multitude of actions, Refashion is confirming its commitment to accompanying the transformation of the fashion sector towards a circular economy.
